PIXLGROUND
Developing the visual identity and environmental graphics for PIXLGROUND, a collaborative event between FabCafe KL and Malaysian digital illustrators.
PIXLGROUND is a collaborative event at FabCafe KL bringing together illustrators and makers to transform digital artworks into physical outcomes, including merchandise production and hands-on creation within the space.
COLOUR & TYPOGRAPHY
RGB: 218, 34, 40
CMYK: 8, 99, 98, 1
#DA2228
RGB: 1, 1, 1
CMYK: 75, 68, 67, 90
#010101
RGB: 0, 168, 85
CMYK: 89, 0, 90, 0
#00A855
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
#FFFFFF
RGB: 35, 31, 32
CMYK: 71, 68, 58, 76
#231F20
RGB: 252, 195, 204
CMYK: 0, 33, 11, 0
#FCC3CC
The PIXLGROUND identity combines “pixel” and “playground”, reflecting a space for experimentation, collaboration, and creative play.
The primary red and white palette is derived from FabCafe’s brand identity, grounding PIXLGROUND within its parent context.
Accent colours, including pink and green, were introduced in event applications such as posters and signage to define the visual direction of this edition ("Volume 1"). This pairing draws from current colour trends, adding contrast and a more playful, refreshing tone.
KEY VISUAL & ADAPTATIONS
The visual direction explores a playful and modular approach, expressed through bold typography, bright colour accents, and a mix of graphic elements. The arrangement is intentionally flexible, allowing the identity to adapt across different applications within the event space.
WINDOW STICKER DISPLAY / GRAPHICS